Toys R Us is planning a major U.S. expansion in time for the 2026 holiday shopping season.
The retailer announced last week that 120 new standalone Toys R Us stores will open across the country through a partnership with Go Retail Group. The rollout will bring the company’s total number of standalone U.S. stores to 160 by the holiday season.
The new locations will feature toys, collectibles and gifts from brands and franchises including Lego, Barbie, Hot Wheels, Pokémon and K-Pop Demon Hunters.
“This is a major moment for Toys R Us as we significantly expand our presence across the United States,” Jamie Uitdenhowen, executive vice president of Toys R Us at WHP Global, said in a statement.
Select stores will also include Creator Studios, where social media content creators, toy brands and content creators can host product launches, toy reveals and other events. Some locations will feature candy shops and cafés.
The expansion adds to the company’s existing U.S. presence, which includes 40 standalone stores and Toys R Us shops inside Macy’s locations nationwide.
“This holiday season represents an extraordinary expansion for Toys R Us in the U.S.,” Gideon Schlessinger, CEO of Go Retail Group, said in a statement. “With 160 stores open this season, we have an incredible opportunity to bring that experience to millions of customers.”
To find a Toys R Us store near you, visit toysrus.com/pages/store-locator.
