Hallmark Channel pulls same-sex couple ads

It’s been reported that Hallmark Channel has pulled several ads that featured a lesbian couple. The move came after the network apparently caved to pressure from the American Family Association’s One Million Moms group.

The ads were from Zola – a wedding registry site – and featured a lesbian wedding. Hallmark Channel, reportedly, pulled four of Zola’s six commercials, keeping two that were heterosexual couples.

In turn, Zola yanked its ads completely.

What’s interesting is that Bill Abbott, the CEO of Crown Media Family Networks (the parent company of Hallmark), reportedly said the network is “open” to creating more diverse movies – including those with LGBTQ characters.

If you’re familiar with Hallmark Channel movies, they tend to feature white, straight couples. (I watch Hallmark Channel and Hallmark Movies & Mysteries all of the time during the holidays.)

By the way, only four of the 40 movies feature black leads this year. That’s apparently a decrease from 2018.

Abbott told The Hollywood Reporter that the “generalization isn’t fair either – that we just have Christmas with white leads.”

Michelle Vicary, the exec VP of Crown Media Family Networks, said the network is “continuing to expand our diversity. We are looking at pitches for LGBTQ movies … and we are looking to expand and represent the United States as a whole.”

Interestingly other movie productions have had no problem incorporating diversity. Lifetime (which has impressively grown its holiday movies) featured a gay kiss in “Twinkle All the Way.” Same-sex romances were featured in Netflix’s “Let It Snow” as well as in “Ghosting: The Spirit of Christmas” on Freeform.

Conservatives have – not surprisingly – been against a broader representation of what America looks like in these movies.

“The diversity activists will never be satisfied until everything white people like is canceled, including white people themselves,” Megan Fox said.

Hallmark is in the midst of celebrating its 10th year of showing nonstop Christmas movies. Movies began Oct. 25 this year. The two channels each showed one Christmas movie a week throughout the year leading up to this season.


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