Tucked in between ghosts, goblins and everything pumpkin is the beginning of the holiday shopping season at Target.

Christmas lights and some holiday decorations have started making their way to store shelves.

This move differs from the company’s plan over the last few years which saw Christmas decor wait until Nov. 1. Prior to that, Target began dropping Christmas merch in August and September like most retailers.

And if you want that holiday smell in your car or house, Target has got you.

And, take a look at Bullseye’s Top Toys list.