Billie Brightpaw, a bear with a glowing paw and a red star, will make her debut in the 2026 Macy’s Thanksgiving Day Parade as the iconic retailer’s newest parade character.
Macy’s describes Billie as a “curious companion and natural-born adventurer.”
The character appears in the parade lineup as a featured balloon and is part of the company’s plans for the 100th parade, set for Thanksgiving Day, Nov. 26.
The character’s design includes a red hat and scarf. Macy’s says the glowing paw and star guide Billie on adventures.
The company has also featured the bear on centennial merchandise, including a glass ornament depicting the parade balloon.
Billie is one of the new characters joining a parade that will include a record 100 inflatable elements, according to Macy’s.
Other announced additions include Tom Jr., the son of the longtime parade character Tom Turkey, and a new Sorcerer’s Apprentice Mickey balloon. The company also announced the return of Underdog and Felix the Cat.
The parade will air on NBC, Peacock and Telemundo beginning at 8:30 a.m. on Nov. 26 in all time zones.
