The story behind Giving Tuesday: A tradition of generosity

Every year, the Tuesday following Thanksgiving marks Giving Tuesday, a global movement dedicated to generosity, community and making a difference.

This special day serves as a reminder to give back during the holiday season, balancing the shopping frenzy of Black Friday and Cyber Monday with an opportunity to support meaningful causes.

Giving Tuesday began in 2012 as an initiative by New York City’s 92nd Street Y in partnership with the United Nations Foundation.

The idea was simple—create a day focused on giving rather than spending. What started as a small campaign quickly grew into a worldwide phenomenon, fueled by social media and the generosity of people eager to make an impact.

Today, Giving Tuesday is celebrated in over 80 countries, raising billions of dollars for charities and nonprofits.

The beauty of Giving Tuesday lies in its inclusivity. It’s not just about donating money; it’s about giving time, resources or even a kind gesture to someone in need. Whether volunteering at a local food bank, organizing a neighborhood clothing drive, or simply spreading awareness about a cause close to your heart, the day encourages acts of kindness big and small.

For nonprofits and charitable organizations, Giving Tuesday has become a vital part of their fundraising efforts. Many use the day to launch campaigns, share success stories, or engage their communities in new ways. It’s also a chance for individuals to discover causes they care about and contribute in ways that feel meaningful to them.

Beyond the financial impact, Giving Tuesday fosters a sense of connection. In a world often divided, the day reminds us of our shared humanity and the power of collective action. It’s a moment to pause, reflect on what we’re grateful for and use that gratitude to lift others up.

So this Giving Tuesday, consider how you can contribute. Whether it’s a small donation, volunteering your time, or simply spreading kindness, every action counts. Together, we can make the holiday season brighter for those who need it most.