‘Rudolph the Red-Nosed Reindeer’ leaves CBS. Where can you find it this holiday season?

This holiday season, fans of Rudolph the Red-Nosed Reindeer have something extra to celebrate—the classic special is returning to NBC!

After decades of airing on CBS, Rudolph is coming home to NBC, where it first premiered in 1964.

This change marks an exciting shift for a holiday tradition that generations of viewers hold dear.

NBC, known for its festive lineup that includes It’s a Wonderful Life and the Macy’s Thanksgiving Day Parade, will once again be home to Rudolph, allowing it to shine even brighter this season.

But how did Rudolph the Red-Nosed Reindeer come to be such a holiday staple?

Let’s take a look back at the incredible journey of this timeless story—from its origins as a simple storybook to becoming one of the most cherished TV specials of all time.

From Book to Screen: The History of Rudolph the Red-Nosed Reindeer

Rudolph the Red-Nosed Reindeer began its story in 1939 when writer Robert L. May created the character for a holiday promotion at Montgomery Ward, a popular department store.

May’s story of a reindeer who finds strength in his differences struck a chord, and over two million copies of the book were distributed in its first year.

The story gained even more popularity in 1949 when Gene Autry released the song “Rudolph the Red-Nosed Reindeer,” which quickly became a holiday chart-topper and is now one of the best-selling holiday songs of all time.

The tale of the misfit reindeer was so beloved that it soon made its way to television. In 1964, Rudolph the Red-Nosed Reindeer premiered as a stop-motion animated special on NBC.

Created by Rankin/Bass Productions, a team known for pioneering the “Animagic” stop-motion style, the special became an instant classic. Narrated by Burl Ives (who also voiced Sam the Snowman), Rudolph introduced viewers to unforgettable songs like “A Holly Jolly Christmas” and “Silver and Gold.”

After its initial NBC debut, Rudolph moved to CBS, where it aired annually for decades, becoming a staple in holiday programming and family traditions.

Now, in 2024, NBC is bringing Rudolph back, returning the story to the network where it all began.

NBC’s commitment to holiday programming and reaching audiences of all ages makes it a fitting home for Rudolph as it continues its legacy with new generations.

Why Rudolph remains a beloved holiday tradition

What makes Rudolph the Red-Nosed Reindeer so enduring? Much of its charm lies in its timeless story of self-acceptance and kindness.

Rudolph’s journey from outcast to hero resonates with everyone who’s ever felt like they didn’t quite fit in. Through themes of belonging, friendship, and courage, the story speaks to universal experiences that make it relatable to viewers of all ages.

In addition to the heartfelt story, the unique stop-motion animation style has kept Rudolph visually captivating across generations. Rankin/Bass’s “Animagic” technique gives the characters a handmade charm, creating a nostalgic atmosphere that has defined the holiday season for decades.

What to expect from Rudolph’s new home on NBC

NBC plans to broadcast Rudolph the Red-Nosed Reindeer during its usual holiday slot, giving families the chance to enjoy the beloved special in time for the holidays.

It’ll air at 8 p.m. Dec. 6 and again on Dec. 11.

Controversies surrounding Rudolph the Red-Nosed Reindeer

While Rudolph the Red-Nosed Reindeer remains a beloved holiday classic, it hasn’t been without its controversies.

In recent years, some viewers have highlighted issues within the story — particularly the way Rudolph and Hermey, the misfit elf, are treated by Santa, the other reindeer and their peers.

Critics argue that the special portrays bullying and that the resolution — where Rudolph is only accepted after proving his usefulness — sends a problematic message about conditional acceptance.

Additionally, Santa’s initially dismissive attitude toward Rudolph has sparked discussions about whether the special reinforces outdated social dynamics.

Despite these criticisms, others view the story as one of resilience and triumph over adversity.

They argue that Rudolph’s ability to overcome bullying and ultimately save Christmas serves as an inspiring message of perseverance and self-worth.

These conversations have opened up thoughtful discussions on how the special can be interpreted in a modern context, while also highlighting the importance of kindness, acceptance and celebrating differences — values that continue to resonate with audiences of all ages.